Why Traceflows exists
Analytics tell you numbers, but not the "why." Traceflows closes the gap with user journeys, friction detection, and team collaboration.
The problem we're solving
Traditional analytics show you what happened—page views, bounce rates, conversion numbers. But they don't show you why users behave the way they do.
When your conversion rate drops or users abandon your checkout, you're left guessing. Was it a broken button? Confusing navigation? A slow-loading page?
Traceflows bridges this gap by showing you the actual user experience behind the numbers.
Our values
The principles that guide everything we do at Traceflows
Our mission
To make user behavior insights accessible to every team, so they can build better experiences for their users without compromising on privacy or performance.
Built by a team that cares
We're a remote-first team of designers, developers, and user experience experts who believe in building tools that actually help people.
"We started Traceflows because we were frustrated with the gap between analytics data and actual user experience. We wanted to build something that would help teams understand not just what users do, but why they do it."
Ready to see your website through your users' eyes?
Join thousands of teams who use Traceflows to build better user experiences.